Senior Creative Manager,
Marketing and Communications, Houston Grand Opera, Houston,TX: 2024-Present
Leads, delegates and supervises design campaigns contributing to exceeding ticket sales goals by as much as 240%.
Design includes print, direct mail, signage, social media, web, email marketing, advertising, and publications.
Coordinates with agency partners, Director of Marketing, CMXO and the CEO on creative direction for main stage productions.
Partners with Director of Communications on Opera Cues "playbill" publication and leads design direction for each issue.
Develops and maintains brand standards and communicates changes company-wide.
Facilitates purchase and organization of photography and images for all marketing materials.
Researches, hires, and partners with contract photographers for various photo needs, including dress rehearsals, community events, donor galas, and stock imagery.
Collaborates with Marketing Manager on email communication branding and partners with Digital Content Manager on social media and website creative needs.
Increased the digital advertising creative assets by as much as triple the previous output—providing fresh and engaging creative and increasing ROI
Increased the amount of clicks on numerous email initiatives by as much as 80 clicks—providing multiple creative options for proper A/B testing.
Assists videographer with storyboarding, creative direction, day of shoot needs, and motion graphics for video content.
Collaborates with various HGO departments to discuss campaign-specific initiatives and develop creative project timelines, meeting target goals, deadlines, on budget, and error-free.
Manages and mentors full-time graphic designer, freelance designers, photographers and archivist.
Maintains and balances $200,000 annual branding budget while seeking opportunities for cost savings.
Creative Manager,
Marketing and Communications, Houston Grand Opera, Houston,TX: 2020-2024
Assistant Director of Creative Services,
Marketing and Communications, University of Houston-Clear Lake, Houston,TX: 2018–2020
Develops, directs and manages the artistic direction of creative materials and branding with a team of three designers
Directs advertising initiatives that align strategically with the university's long-term goals. Increased digital impressions by over 200%.
Maintains and elevates the university brand by leading efforts to conceptualize and update necessary brand standards including typography, iconography, color palettes and photography.
Collaborates alongside the Associate Director of Web Services and the Associate Vice President of Marketing and Communications in ongoing rebranding efforts.
Plans, coordinates and assists in various photo and video shoots and leads art direction efforts.
Partners with the web, social media and editorial teams to present and articulate cohesive internal and external campaigns, focusing on enrollment initiatives and retention strategies.
Leads the university signage and wayfinding committee and works directly with vendors to design and produce a modern exterior signage system.
Coordinator of Graphic Communications,
University Communications, University of Houston-Clear Lake, Houston,TX: 2017–2018
Graphic Designer II,
C. T. Bauer College of Business, University of Houston, Houston,TX: 2013–2017
Graphic design lead within the Office of Communications team.
Responsible for the design, organization, and art direction of an award-winning biannual magazine, Inside Bauer. Led the magazine redesign effort by establishing consistency throughout department spreads and implementing detailed, specific style sheets and templates. Elevated the piece from a 16 page newsletter to a perfect-bound 100+ page magazine.
Led art direction of Inside Bauer photo shoots from brainstorming stage to final photo editing. Provided photographer with outline detailing the story and vision of the shoot.
Responsible for design and art direction of multiple external college-level advertising campaigns. Researched content for monthly ad placements and assisted team with copy writing. Integrated concepts through web and print channels with placements in Houstonia, Texas Monthly, Houston Business Journal, USA Today, and Southwest.
Corresponded with college stakeholders (faculty, staff, administration) to complete various project requests while adhering to strict brand guidelines set at the university level. Projects include booklets, brochures, promotional items, fliers, banners, and event materials.
Graphic Designer,
Innovative Designs & Publishing, Palmer, PA: 2012–2013
Responsible for the design, organization and client correspondence of all advertising space in Lehigh Valley Style magazine. Created upwards of 120 unique ads per monthly issue.
Maintained portions of Style website and utilized email marketing software to promote monthly events.
Assisted with all marketing materials, including multi-media campaigns, as well as various design projects for the in-house sign and graphics shop.
Graphic Design Intern,
VF Outlet, Wyomissing, PA: 2011
Assisted in design/ format of print and transit signage, web content and monthly store visual presentations for nation-wide apparel chain.
Projects included Father’s Day Promotion, Facebook Dressing Room Sign, Vanity Fair Product Introduction Boxes, Joplin Relief Fund Gift Cards, Labor Day Clearance Promotion, and Pro Team Tent Sales.